First, let me answer that question by saying that
we are very price competitive with the retail electronic
stores. We represent many of the same manufacturers and we
all work under similar pricing structure.
As a custom installation company we go above and beyond in the
service, knowledge and experience then you will get from the retail
electronic stores. We are not just salespeople, we are custom
integrators and we know what works and what doesn't work. We
will also come into your home and create a system that works with
your lifestyle and not just sell you something that we have in
stock or that we can earn a higher profit on.
As for the on-line stores... let me say "be careful!" Many
are not authorized re-sellers for the major brands and many of the
major brand manufacturers are very restrictive as to who sells
their products on-line. Before you buy be sure to go to the
manufacturers website and check on their internet policy. If
the company is not authorized then you may be buying a product
without a warranty.
But... it is true that there are deals to be found
on-line. So I'll put out the question...
"If I buy everything on-line (and save a few hundred bucks)
will OCAV come over and install it?" The answer is yes, but it will cost you a little more in the long
run and you won't get our installation & service warranty.
Why? First, believe it or not we don't make much money
doing installation services. It doesn't even pay for the
overhead. All of our profit comes from retail sales and to be
honest... I need the profit! Second, when we give you a
proposal and sell you a system we lock in the labor cost. If
you provide the components we will charge you hourly and for every
nut and bolt that we use, and it adds up real fast. In most
cases our labor charge is about 25% off of what the cost
would be if we were billing you hourly plus materials. That
alone can save you $500-$1,000 or more on a complete system!
And last but not least... the profit that we make covers
our free in-home consultations, installation warranty and continued
customer service after your system has been installed. So
when you think that you are saving a few hundred by buying on-line,
it will cost you more in the end. And just wait and
see what happens if you have a problem with the TV that you
bought on-line and they want you to ship it back to New Jersey!
Remember, we are not selling you a system... we are selling you
an experience that you will enjoy time again and again for many
years to come! And we will be there in the future when you
need us!
We can't wait to Bring Your Home to Life! Jaime
Garau
